A Family Tradition of Flooring Expertise Since 1980
From our beginnings as a local wholesale distributor to becoming Richmond’s Best Kept Secret for flooring, our legacy is built on trust, expertise, and three generations of Melton family leadership.
Generational Strength
Three Generations of Flooring Experience in Richmond
Our legacy is defined by succession stability. When Nola Melton first opened the doors in 1980, she set in motion a standard of excellence that has guided the Melton family for decades. The transition to Mark Melton in 2018 marked not just a change in leadership, but a strengthening of our family’s commitment to Richmond’s homeowners and trade professionals. Now, with Joseph Melton as General Manager, our third generation brings hands-on expertise in warehouse logistics, custom fabrication, and installation oversight. This continuous thread of family involvement ensures every customer benefits from institutional knowledge, personal accountability, and a sense of trust that only comes with decades of service to the community. Our team, including dedicated experts with 30+ years of tenure, embodies this tradition every day.
Enduring Values
How Our History Shapes Every Flooring Project
Our legacy is more than the years we have served; it’s reflected in every aspect of our business. As Richmond’s Best Kept Secret, we have built a reputation for giving both homeowners and professionals access to thousands of in-stock flooring options from top brands at wholesale prices. Our in-house capabilities, from custom area rug fabrication to precision finishing, set us apart from big-box stores and boutiques alike. Partnerships with trusted names like Rosson & Young, Inc., ensure that our legacy extends to every installation, backed by a company that’s served the region since 1955. From The Fan District to Glen Allen and beyond, our commitment to quality and responsive service is rooted in decades of local experience. Every project we take on carries the weight and pride of our family’s name.
FAQS
Questions About What Sets Our Heritage Apart?
When was AAA Discount Floors founded?
The corporate lineage began in 1980 when Nola Melton founded Canterbury Distributors, Ltd., and AAA Discount Floors was launched in 1999.
Who currently runs the company?
Ownership transitioned in 2018 to Mark Melton (President), representing the second generation, alongside Joseph Melton (General Manager), representing the third.
Why does being family-owned matter?
Our multi-generational narrative emphasizes personal accountability and continuous family stewardship, providing a psychological anchor of trust.
What is your business philosophy?
We emphasize "sincerity and integrity" and maintain that "we're here to work for you!"
What was Canterbury Distributors?
It was our original wholesale operation, founded by Nola Melton, which grew from three to 38 employees and laid the foundation for our current success.
